37signals Customer Support Happiness Report

Last 100 customer ratings

Smile-85

90% said great!

Flatline-35

4 said just OK

Frown-35

6 said not so good

How we measure customer happiness

After every interaction with our support team, a customer is asked to rate the experience by clicking one of three ratings: “It was great” (happy face), “It was OK” (flat-line face), or “It wasn’t good” (frown face). Here’s what the choices look like on the ticket.

This is how we get better

We study these ratings to help us improve. Every customer interaction is an opportunity to get better. The ultimate goal is 100% happiness.

Full transparency and accountability

We’ve made these ratings public so everyone knows how we’re doing. We want to be held to the highest possible standards for customer service. Full transparency keeps us honest.

The team that makes our customers happy

0

Ann

0

Chase

0

Emily

0

Joan

0

Kristin

0

Merissa

0

Michael

The last 100 customer support ratings.
Last rating 3 minutes ago.

smile smile smile smile smile smile smile smile smile smile smile smile smile smile smile frown frown smile smile smile smile smile smile smile smile smile flatline smile smile smile smile smile smile smile smile smile smile smile smile smile smile smile smile frown smile smile smile smile smile smile flatline smile smile smile smile smile smile smile smile smile smile smile smile smile smile smile smile smile smile smile smile smile frown smile smile smile smile smile smile smile smile smile smile smile smile smile smile frown flatline smile smile smile flatline smile smile smile smile smile smile frown

We strive for happiness — not satisfaction.

The customer service industry is obsessed with “customer satisfaction”. We believe that’s too low a bar. Satisfaction is not a measure of success — it’s just enough to get by. We want our customers to be happy. Happiness is success. Happiness is our goal.